DUBAI, United Arab Emirates ??Cond? Nast International continued the expansion of its?non-publishing businesses,?yesterday, opening a second Vogue Caf?, situated in The Dubai Mall, in partnership with Inspired Brands.
In recent years, the company has stepped up its efforts to extend its most famous magazine brands ? powerful lifestyle signifiers ? into a number of non-publishing businesses, following a dip in advertising revenue experienced during the Great Recession and in response to the promising profitability of its current hospitality ventures.
Jonathan Newhouse, chairman and chief executive of Cond? Nast International, told BoF in April: ?These businesses are already having a significant impact, the restaurant business which began in earnest two years ago, outperforms many countries where we publish magazines.?
Dubai?s Vogue Caf? joins Cond? Nast International?s existing hospitality ventures, including a Vogue Caf? and GQ Bar in Moscow, where there is also a Tatler club, and a second GQ Bar in Istanbul. A Vogue Club is set to open in Singapore in June.
Stuart Nielsen, director of restaurants at Cond? Nast International, told press at yesterday?s event, ?We will soon be announcing further expansion plans in the UAE.? In the past Nielsen has identified??the Asian, Middle Eastern and Latin American markets? as key to the company?s plans.
Read more about Cond? Nast International?s brand extensions:
Drinks at GQ
Jim Harbaugh Who Won The Superbowl Super Bowl Halftime Show 2013 Super Bowl Commercials 2013 Ray Lewis Murders 2013 Super Bowl Commercials joe flacco
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.