In January 2013, being busy outside Muping District village village committee members received heavy snow and slippery road warning SMS. In the past, he had to put down the live, rushed to the village Ministry to announce the news with a big horn in the village. Today, as China Telecom?s mobile phone users, as long as he open Tianyi smartphone ?100 big horn? application, this early warning information is immediately transmitted to the Department of the village. For a village speaker system sounds the warning information is broadcast to all the villagers.
Mr. Yu ?100 big horn, which is one of the innovative business project in Shandong Telecom. In recent years, Shandong Telecom has been innovation as an important way to self-improvement. Worked in business areas, institutional mechanisms, as well as service areas, marketing innovation, dramatically improve sales performance, quality of service, efficiency at the same time realize a win-win situation with the consumer.
Business innovation: ?match up? in order to ?win the hearts and minds?
?100 big horn? is the help and guidance of the number 100 company in Shandong Province, the face of rural application platform developed by of Shandong Telecom Yantai Branch. , Yantai Bureau of Agriculture has been a long time how more effective shortcut to the latest government information, agricultural knowledge passed to a farmer and a headache, rural information dissemination ?last mile? problem need efficient information means. Yantai Branch focused customer information needs, Tianyi 3G smart phone based telecommunications network in the rural market advantages, integration, and use of existing rural cable broadcasting speaker resources, successfully developed a ?Baida speakers? platform. Authorized each village committee secretary of the administrative villages, the village chief and other the grassroots managers or by specific staff using the information in the hands of Tianyi 3G smart phones will be released in the form by calling or texting issued to the platform, without artificial The operation can be telephone the soundtrack or system voice broadcast, and the platform has attendant broadcast, multicast, multicast, Radio playback. Yantai Branch Muping District Bureau of Agriculture, the Organization Department jointly launched the ?number one hundred Speaker Lecture? agricultural science and technology lectures for local farmers to carry out on a regular basis, generally welcomed by the Batteria HP 510 farmers.
The livelihood of the people is no small matter, even if it is a minor detail, you can let the people get benefits. Benefiting breakfast sales of personalized butler system, is an example. It is reported, Linyi the Huimin breakfast Engineering Co., Ltd. is mainly engaged in the production, sales and distribution of the assured Breakfast, rest assured breakfast for nearly 30 million people every day. A long time, the company production and sales, with delivery, billing, statistics and other sectors has been using traditional manual bookkeeping methods, extensive use of paper print order and delivery details, etc., not only to increase the workload, cost of office resources, but also greatly reduces the Batteria HP Pavilion dv9000 efficiency. The Linyi Telecom Huimin breakfast needs of the engineering company, relying on the sales of personalized butler the original service platform work out, greatly improved work efficiency.
This system through state-of-the-art technical means breakfast sales staff the terminal information collected query management system data analysis focused on a unified platform, a high degree of integration. In this way not only to govern the operation process of terminal sales staff, improve operational efficiency, more completely solve the sales staff work locations scattered mobility, work behavior is not easy to inspect and quantitative assessment of the problem, their work behavior intuitive enterprise controllable, their assessment of job performance rose to quantify the level more objectively and rationality. Systematic collection of data to provide a scientific basis for more marketing decisions. Enable the service system, contributed greatly to enhance the the Huimin breakfast service staff in all aspects of food quality, service, etc., to the public by ?benefits? infinite.
Mechanism innovation: within the repair can only reached
Blacksmith needed its own hardware, no matter how good the marketing, service programs, need a good management system and operation mechanism to support. Shandong Telecom mechanism institutional innovation to become a Foreign Service protection.
Recently, Shandong Telecom principle of mutual benefit and win-win, GF ?battle?, eclectic selection of talent for enterprise information construction in rural areas, for better play to the advantage of Shandong Telecom network, products, services, and accelerate the advance widely inside and outside the contracted management of rural branch offices, to further stimulate the vitality of rural communications market, Shandong ?three rural? full service building.
As of now, Shandong Telecom cumulative investment in the information construction in rural areas more than 5 billion yuan to achieve a 100% the rural township 3G network quality coverage; vigorously develop fiber optic broadband households built Tianyi Village 8336, 16,480 rural information service stations, Also adopted ?3G countryside?, ?information caravan? activities training township SME 3593, information services benefiting more than 300 million people, to facilitate the production life of the people, for the development of the rural economy into the information technology power.
The rural branch offices contracting, and Shandong Telecom is an important project for the information construction in rural. After completion of the contracted work, the formation of a number of wider coverage, more staff, more comprehensive network of branch offices in the sales and service functions, by virtue of Shandong Telecom Tianyi 3G network coverage, excellent quality, multi-application, 3G smart terminal products in rural rich, cost-effective, resource-rich broadband network, fast and stable, and has many advantages, differentiated stereo service system to provide information technology services for the rural. According to Shandong Telecom relevant responsible person said, Shandong Telecom will also focus on contracting work to develop several promotions in line with the characteristics of the rural market products, implementation in contracting township, later extended to other towns, which not only increase to the contractor early in the contracted management a strong policy support, but also bring more benefits for the rural population.
Service Innovation: everything for customer satisfaction
February 9, the twelfth lunar month 29, Old Style New Year?s Eve. 17:20 pm, second Liu call service the supervision hotline reflect broadband Internet, of Weifang telecommunications company?s customer service department in charge of handling of complaints Liu Nannan pick up the phone listen carefully to customer complaints: ?broadband or not, my while waiting and daughter video contact as far away as the United States, you came to it, and go, they do not increase. ?? ?Put down the phone, Liu Nannan immediately contact the repair impaired engineers. Is when engineers are other users debug data is temporarily unable to spare. At this point is to catch up with the Batteria HP Pavilion dv6000 hange, Liu Nannan did not return home on New Year?s Eve, but directly went to Mr. Liu home personal investigation and testing. In her view, the customer is always ranked first.
An open computer, Liu Nannan found the particularity of the problem: the engine query data properly, web pages, QQ can run normal. However, customers take over the broken network. Has 12 years of work experience, Liu Nannan immediately realized that this is a client computer itself. Sure enough, after 40 minutes of investigation and discovered that the original customers online, he habitually feet touched the cable, resulting in a broken network.
In this regard, Mr. Liu is a feel very embarrassed. Liu Nannan, customer satisfaction, is recognized for her work.
This is Shandong telecommunications services. In recent years, whether old customers and new customers can feel Shandong Telecom fast, attentive service. And all of this can be attributed to the company in the service of innovation.
China Telecom officially announced as early as November 15, 2011, five foreign service commitment ?serving the public excel integrity, understand consumer departure, to allow customers to save money, peace of mind. ?One bill? service users the same account under the name of all the telecommunications consumer bill, ?a bill to understand the consumer.
?If you want the user to think, heart services for users, is pursued by Shandong Telecom service goals.? Shandong Telecom Customer Service Department of the relevant responsible for human introduction says, Shandong Telecom people-oriented, launched a ?reserve service?, ?remind service?, ? Billing Service ?intimate services.
In 2012, Shandong Telecom implementation of leading services, systems engineering, in order to further enhance the level of service capabilities, achieve customer needs met, good customer perception, the customers and the enterprise value of improved target. Broadband services since last year, Shandong Telecom pioneered in the industry the wired broadband soothing ?service: pretend to be assured that use, cultivation worry, continued satisfaction. In addition, Shandong Telecom broadband services ahead of the main line, the introduction of the 40 service standards system to promote broadband services, and the full implementation of the six aspects of convenient, fast, and take the initiative, based on the support of 23 initiatives, work longer hours for the user troubleshooting, loading-dimensional scene guns online newly installed appointment online resource query the progress of the installation query 7, further enhance the perception of broadband services, to enhance the broadband customer satisfaction.
It is worth mentioning that the management innovation of Shandong Telecom case, Laiwu Branch sales of self-developed enterprise business management system that is a typical case. Upgrade to reduce customer complaints and complaint rate, enhance user perception, improve service quality, Laiwu Branch Duocuobingju, strengthen the management and control systems, training and other aspects, to achieve tangible results.
Criteria to guide the training methods and techniques supporting Shandong Telecom employees to provide customers with the most intimate, the best quality service becomes a corollary.
Marketing Innovation: users concurrently enjoy the entertainment and affordable
Both appreciate and participate in a wonderful program, but also enjoy the benefits of the communications network! Exciting and affordable ways to really let Ms. Lu, who lives in Qingdao, a met.
2013 New Year?s holiday, Lady Lu Licang area where the Chinese telecom business, described as bustling. Scene raffle, door courtesy, real machine experience, purchase gift small appliances and other activities to attract a large number of consumers to their stores, the festive atmosphere even more intense. The lively Behind pours harvest. Miss Lv many consumers, unexpected gifts, but also enjoy mobile phone charges, home network promotions.
In fact, the chief enjoy a wonderful and affordable, not just Licang District, roughness, Jimo, other counties company also wonderful programs and consumer affordable dedication to consumers, so that consumers applauded.
This is specially built Shandong Telecom ?the fry shop? action.
Do more exciting benefits to ?fry shop, Shandong Telecom fully mobilize the terminal partners, distributors and its own staff, its own hall, terminal retail stores and dealer locations, on weekends and holiday periods through roadshows, games participation, raffle, real machine experience.
January 10, 2013, China Telecom Shandong Branch start ?fried the shop wing up? activities in the province, for a time, the province?s various branches immediately ?wing it?.
Qingdao company counties under the jurisdiction Licang, roughness, Jimo company based on the actual situation, combined with a number of stores unity of action, the maximum exciting and affordable dedicated to more consumers.
Jinshan Street, Jinxiang, Jining telecom business hall on the one hand actively preparing for the meticulous organization, and to provide exciting activities surrounding consumers, on the one hand to provide smartphone users free of charge into the hall 88 yuan spree. This naturally caused to consumers of all ages. ?Fried? became the ?star of the operating room, and ultimately put the business offices.
Taian fried Telecom shop full of more creative at the same time give consumers a variety of concessions, prizes creative blessing so funny activities. Like ?beautiful smile?, ?handsome guy posed for a? prize, to be welcomed by consumers.
It is worth mentioning that the of Shandong Telecom ?invention? micro letter fry shop, can be described as distinctive. Under the micro-channel function in specific locations using micro-letter ?find a friend?. Consumers to participate in the interaction with neighboring residents, and create an atmosphere of harmony and affection.
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